Translation vs. localization: what is the difference?
Translation moves meaning from one language to another. It is the right choice for contracts, reports and technical documents, where accuracy and consistency matter most.
Localization goes further. It adapts tone, examples, formats and cultural references so content feels written for the local audience.
When to choose localization
- Marketing campaigns and brand messages
- Websites, apps and product pages
- Content for a new market such as Saudi Arabia or Egypt
If you are unsure, send us a sample and tell us who will read it. We will recommend the right approach.